Hostara: your virtual co-host that never sleeps

Hostara is a virtual co-host for Airbnb hosts, B&Bs and short lets. It answers your guests on WhatsApp in under 30 seconds, day and night, trained on your property, your rules and your tone of voice. It replies in 50+ languages, shares local recommendations, checks in mid-stay and chases the five-star review after checkout. Anything sensitive comes straight to you, so you stay in control of every conversation.

Test our co-host on WhatsApp

How the virtual co-host works

You forward booking details to Hostara over WhatsApp. The co-host is built and trained on your property: the wifi details, the check-in process, the quirks of the flat, the coffee shop worth walking to. When a guest messages, it answers in seconds using only that knowledge base, written in your tone of voice. When a question falls outside what it knows, or touches anything sensitive, it stops and escalates to you with the full conversation.

It works over WhatsApp rather than through the Airbnb platform, which keeps you compliant with Airbnb's messaging policies. Guests are told upfront they are speaking with the host's assistant and can ask for a human at any time.

Pricing

£39.99 per property, per month. Flat. No percentage of your revenue, unlike a human co-host who typically takes 15 to 25 percent. Every guest answered in under 30 seconds. Replies in 50+ languages, always in your tone. Local recommendations guests actually use. Chases the five-star review after checkout. Checks in mid-stay, before a niggle becomes a bad review. Anything sensitive comes straight to you.

£99 one-time setup. Your co-host built and trained on your property, guided onboarding with our team, printed QR cards delivered to your door, and a full area guide covering gyms, coffee shops, airport routes and restaurants.

What hosts say

“I've been using Hostara for my property in central London. It's been brilliant. It saves me so much time on the standard messages, especially in the evenings. Guests are happy, I'm happy, and it's saved me a fortune on co-hosts.”
Sam, multi-property host, central London

Common questions

What exactly is Hostara?

Hostara is a virtual co-host, trained on your property. It answers routine guest questions over WhatsApp using your rules, your knowledge, and your tone of voice. It handles the 80% of messages that are just 'what's the Wi-Fi' or 'what time can I check in', and pauses anything sensitive for you to handle.

Is it AI replying, or a human?

It's AI, but tightly scoped. It only replies using the knowledge base you set up for your property, and it's built to say 'let me check with the host' on anything outside that. Nothing is ever made up.

Which platforms do you support?

Hostara currently works with Airbnb. Support for VRBO, Booking.com, and other platforms is on our roadmap. If you're on multiple platforms, book a call and we'll discuss your setup.

How does guest opt-in work?

At booking, you forward the details to Hostara via WhatsApp. Guests are told upfront they're chatting with your AI assistant, and can always request a human.

Do you integrate with Airbnb?

Not directly, by design. Hostara works over WhatsApp so you stay fully compliant with Airbnb's messaging policies. You simply forward booking details.

Will this get me in trouble with Airbnb?

No. Hostara operates on WhatsApp, not on the Airbnb platform. Many hosts already use WhatsApp post-booking; we simply help you respond faster.

What about emergencies or safety issues?

Anything involving safety, emergencies, maintenance, or strong emotion is paused and escalated to you immediately on WhatsApp with full context.

Do you ever promise refunds or compensation?

Never. Refunds, compensation, discounts, or any financial decision is always paused for you to handle personally. No exceptions.

How is privacy handled?

Guest data is used only to answer their questions. You can delete properties and guest history at any time. We follow GDPR and store data in the EU/UK.

About Hostara

Hostara is built by Hostara Technologies Ltd, a British software company based in London, company number 17155301. Hostara is not affiliated with, endorsed by, or part of Airbnb or the Airbnb Co-Host Network.

More: Get started · Contact · What is a virtual co-host · Co-host vs virtual co-host · Airbnb guest messaging · Airbnb automation guide